Has your vacation property marketing campaign been falling short? Are you struggling to get the online bookings and return guests you've been hoping for?
If you're like most property owners, the answer is yes! Even if you've got a beautiful rental property, you can still have trouble getting your listing noticed.
If you want to stand out from the crowd, it's time to use some different strategies. If you are looking for ways to get more bookings at your Denver area vacation homes, this short and simple guide is for you.
Invest in a Professional Photographer
If you have an amazing rental property, but your listing photos are subpar, it won't matter how good your other marketing efforts are. You need great photos that will draw people in and convince them this is the perfect place for their next vacation.
A professional photographer will take the best possible photos of your Denver area property.
They'll make sure every room looks outstanding and show off the features that make it special. They'll also help you get the best angles and lighting, so your home will look as good as it does in real life.
Highlight the Local Area
It's not just about the property itself, though. You also need to highlight all the great things in the Denver area. This means emphasizing all the local attractions, shops, and restaurants that are nearby.
You can also present the local wildlife and culture. Showing off the area will make your property more appealing. It shows that you're in an exciting location with lots of things to do.
Make Sure Your Listing Is Accurate
The accuracy of your online listings can make or break your rental business. If you rent out your Denver area property that's not as advertised, then you're going to have some unhappy customers on your hands.
This can lead to negative reviews and even legal action.
Make sure you are accurate in all of your listings for your vacation rentals, from photos to text descriptions and more. An accurate listing will lead to more bookings and fewer headaches.
Offer a Discount or Special
The vacation rental market is competitive, and it's easy to get lost in the sea of properties that are vying for attention. One way to stand out is by offering a discount or special promotion.
You can offer an early booking bonus or point systems that allow guests to earn rewards. You can even offer free nights at your Denver area rental when they stay a certain number of days.
Make sure you're clear about what people need to do to qualify for the discount or special promotion. The more specific you are about the conditions, the more likely people will take advantage of it.
Vacation Homes: Watch the Bookings Roll in!
With a little planning and effort, you can increase the interest in your vacation homes. The more people who know about your rental properties, the better. You may also find people are more willing to book when they know there's a lot of interest in the property they want.
PMI Elevation is part of a larger franchise that's been helping property owners like you for over 20 years. If you're looking for help with your vacation homes, contact us today!
